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Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media) |  | Authors: Brian Halligan, Dharmesh Shah
Creator: David Meerman Scott
Publisher: Wiley
Category: Book
List Price: $24.95
Buy New: $14.13
as of 11/28/2009 02:28 CST details
You Save: $10.82 (43%)
New (31) Used (12) from $13.40
Seller: indoobestsellers
Rating:  46 reviews
Sales Rank: 1373
Media: Hardcover
Pages: 256
Number Of Items: 1
Shipping Weight (lbs): 1
Dimensions (in): 9 x 6.1 x 0.9
ISBN: 0470499311
Dewey Decimal Number: 658.872
EAN: 9780470499313
ASIN: 0470499311
Publication Date: October 19, 2009
Availability: Usually ships in 1-2 business days
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Product Description
Stop pushing your message out and start pulling your customers in
Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.
Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.
• Improve your rankings in Google to get more traffic
• Build and promote a blog for your business
• Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
• Measure what matters and do more of what works online
The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.
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| Customer Reviews:
Showing reviews 1-5 of 46
A must read, straight to the point! November 27, 2009
Pub Marketing Promotions (uk)
Quick and easy to follow with "to do" lists at the end of each section. This book is suitable to create a complete inbound marketing plan for experienced marketeers and with the straight forward explanations even a novice can get to grips straight away! We all need to understand inbound marketing and I highly recommended this book Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media) no matter what industry you are in as you can easily adapt the "rules" to suit.
 Good Brain Food November 25, 2009
Timothy J. Stansky (Bah-sten, MA)
This is a great supplement to Hub Spot's Inbound University offerings. I've recommended it to several colleagues and was approached by a stranger on the "T" in Boston inquiring about it. I offered a good review with one editorial correction. The authors contrast New York City with Wellesley, MA as having no train station. There are three commuter rail stops in Wellesley, I jokingly encourage to take the Red Line out of the Peoples' Republic of Cambridge to South Station and enjoy the commuter rail trip. I guess that's a spitball tossed in class.
I highly recommend the book and am using it to tweak my website [...]
If you can only buy one marketing book get this one November 24, 2009
C. Johnston (Metairie, LA)
2 out of 2 found this review helpful
I'm an Internet Marketing student at Full Sail University and I would have to say that this book should be used in our Intro to Internet Marketing class. If you are trying to figure out how to make sense of social media and use it get the phone to ring or to get people to click buy on your website, buy this book. Small business owners today cannot afford to miss out on any marketing opportunity.
Disclaimer: I won a $20 Amazon Gift Card from Inbound Marketing University which I used to purchase this book.
Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media) November 24, 2009
Jeff Jackson (Houstin, TX)
1 out of 1 found this review helpful
I have been a fan of Brian Halligan and Dharmesh Shah for sometime now. HubSpot is a great company that offers great resources (FOR FREE) covering many of the topics that are in this book. I have been reading their blogs, and participating in their webinars so many of the topics in this book were not new to me. I still loved it and learned some new tips around SEO and thought of some new call to actions I will be putting on my site soon.
My favorite chapter was toward the end that basically gave companies a job description and what to look for in a inbound marketer, an issues I think companies are struggling with since traditionally trained marketers have not been taught these techniques.
I would recommend this book for anyone who is debating using social media in their company, and are struggling with how to start or approach it.
[...]
I learned a ton November 24, 2009
Bryan Hall (San Diego, CA USA)
2 out of 2 found this review helpful
My small business has had a presence on the web for five years now and I have dealt with SEO issues on an off for much of that time. This process has left me with more questions than answers resulting in ever increasing PPC costs. I picked up "Inbound Marketing" and was blown away by how many things I was doing wrong. There are clear reasons for my poor performance on the web and this book provides a well defined path out of the woods.
I am reinvigorated and excited about the possibilities....
Showing reviews 1-5 of 46
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